Creating & Maintaining

Just Cultures

Join us on June 19th, 2024 10am ET for this complimentary 1 hour Ignite the Joy of Work Series Webinar

Creating a just culture within organizations is crucial for fostering a positive work environment where employees feel valued, respected, and supported. Its not just the right thing to do, it’s crucial for long term prosperity.

This webinar will explore how we achieve this by:

1. Transparent Communication: Foster open dialogue for employees to voice concerns without fear.

2. Fair Accountability: Hold individuals accountable with fairness and consistency, focusing on learning rather than blame.

3. Continuous Learning: Embrace a culture of ongoing improvement, learning from mistakes, and sharing insights across the organization.

The BluePrint Toolset® is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP®or SHRM-SCP® recertification activities.


Ali El-Ayoubi

Starting as a Registered Nurse at the bedside, and working through various roles in both the public and the private healthcare sector, Ali endeavored to find a way to bring joy and engagement to her peers.

After completing an MBA in 2018, Ali worked as a consultant and coach with a boutique consultancy that leveraged The BluePrint Toolset to drive changes in Leadership, Culture, and Team engagement. In 2022, Ali became part of The BluePrint Toolset ownership group, and was honored to be appointed President and CEO as the organization undertook several operational changes including automation, and a new strategic direction.

Building joy in work and communities is not just a career for Ali, but also a passion. Actively involved in several community organizations, Ali is dedicated to improving the lives of all. With a focus on developing leadership skills for young women, and other groups who have been historically disenfranchised, Ali meets people and teams where they are and helps create a roadmap to success.


Jesse Johnson

Jesse Johnson's journey from youthful entrepreneur to a seasoned business sage is not just about impressive achievements; it’s a story of personal resilience and determination. Starting his first business at just 6 years old, Jesse learned the tough lessons of entrepreneurship early. His true passion emerged in overcoming personal and professional adversities, from a career-ending sports injury to navigating the complexities of parenting and business leadership.

Today, Jesse stands as a testament to turning life’s obstacles into opportunities. His compelling narrative and hands-on experiences provide invaluable insights into the art of leadership in challenging times. His unique approach empowers others to make confident decisions, guiding them through turbulence to tranquility and sucess.

Join Jesse Johnson as he shares strategies from his dynamic journey, and discover how you can harness adversity for significance. Dive into Jesse's world where every setback is a setup for a remarkable comeback.

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